NONO

Discover NONO Girls' Clothing at Kids Secret

Playful, expressive and full of personality, NONO is a Dutch girls' fashion brand that encourages girls to discover their own individual style. Combining classic silhouettes with bold prints, interesting textures and unexpected details, NONO creates clothing that feels distinctive while remaining comfortable and easy to wear.

At Kids Secret, our curated collection of NONO girls' clothing includes dresses, skirts, T-shirts, long sleeve tops, shorts, pants, playsuits and seasonal favourites. With styles spanning everyday outfits through to more distinctive pieces for special moments, NONO gives girls plenty of freedom to create looks that feel like their own.

Dutch Girls' Fashion Since 1994

NONO was founded in the Netherlands in 1994 with a fun, no-nonsense approach to everyday dressing. Over the decades, the brand has developed a distinctive identity centred around creativity, individuality and encouraging girls to express themselves.

Rather than treating children's fashion as a smaller version of adult clothing, NONO draws inspiration from the personalities and adventurous spirit of girls themselves. Classic shapes are combined with playful and sometimes daring design elements to create collections that feel fresh, colourful and unmistakably NONO.

The result is European girls' fashion that can feel sophisticated one moment and playful the next, giving girls the freedom to experiment with what they enjoy wearing.

NONO Dresses with Personality

Dresses are an important part of the NONO collection at Kids Secret, with styles ranging from relaxed everyday dresses to more detailed designs suited to celebrations and special occasions.

What makes many NONO dresses distinctive is the way different elements are combined. Pleating, embroidery, floral prints, contrasting fabrics, ribbed bodices, belts and statement sleeves can transform familiar silhouettes into something much more individual.

Some designs also combine different textures and fabrics within a single garment. This creates the layered, fashion-led appearance that has become part of NONO's visual identity without requiring girls to build a complicated outfit themselves.

For more premium dress styles from NONO and other carefully selected brands, explore our girls' designer dresses collection.

Girls' Skirts Made for Mixing and Matching

NONO skirts offer another way for girls to experiment with colour, print and texture. The Kids Secret range includes everything from floral and ruffled designs to pleated, metallic and checked styles.

Interesting construction is a recurring feature. Selected NONO skirts are reversible, giving girls two different looks from one piece, while other designs use pleating, contrasting trims or textured fabrics to create something more distinctive than a basic everyday skirt.

Statement skirts are also surprisingly easy to style. Pair a colourful or patterned skirt with a simple top to let the print take centre stage, or combine different colours and textures for a more expressive outfit.

Explore more styles in our girls' skirts collection.

NONO Tops for Everyday Outfits

A good wardrobe needs versatile pieces that can be worn again and again, and NONO brings its distinctive approach to everyday T-shirts and tops as well.

Within our collection you'll find short sleeve and long sleeve styles featuring details such as embroidery, ribbed fabrics, ruffles, pleated sleeves, graphics and colourful finishes. These small design elements allow a simple top to become part of the outfit rather than simply sitting underneath it.

NONO tops can be paired with skirts for a more fashion-led look or styled with casual bottoms for comfortable everyday wear.

Discover additional options in our girls' tops and T-shirts collection.

Fashion That Encourages Individuality

One of the strongest ideas behind NONO is that girls should have the freedom to discover who they are. Clothing becomes one small way to explore personality, colour and creativity.

Some girls naturally gravitate towards bright colours and statement prints. Others prefer softer colours with one interesting detail. NONO's coordinated collections make it possible to approach fashion in either way.

Girls can combine pieces from the same collection for a coordinated outfit or mix them with existing wardrobe favourites to create something completely different.

This becomes particularly relevant as girls get older and begin taking more control over what they want to wear. Rather than prescribing a single look, NONO provides pieces that can become part of their developing personal style.

From Younger Girls to Early Teens

The NONO range at Kids Secret extends across an important stage of childhood, with available styles covering approximately ages 5 to 14 depending on the individual garment.

This makes NONO particularly interesting for older girls who may be starting to move away from younger children's clothing but still want fashion designed specifically with girls in mind.

The more fashion-led prints, silhouettes and styling can appeal to growing girls while comfortable fits and practical details keep the clothing suitable for real everyday wear.

For additional styles suited to older girls, explore our teen girls' clothes collection.

NONO Sizing and Finding the Right Fit

NONO uses European children's sizing, with sizes primarily based on height in centimetres. At Kids Secret, NONO styles can be available from EU 110-116 through to EU 158-164 depending on the individual product.

As a general guide, this covers approximately 5-6 years through to 13-14 years. However, children of the same age can vary considerably in height and build, so age should not be the only factor used when selecting a size.

We recommend checking the size information provided on the individual product page and using your child's height to help determine the most suitable fit.

Colour, Print and Unexpected Details

NONO isn't a brand that relies on one particular colour palette or aesthetic. Across different collections you'll find florals, checks, animal-inspired prints, metallic finishes, embroidery and rich seasonal colours alongside more understated wardrobe pieces.

This variety is useful when building outfits. A bold skirt can be balanced with a simple top, while an understated bottom can provide the foundation for a colourful printed or textured piece.

Details such as elasticated waistbands, stretch fabrics and comfortable linings can also help ensure fashion doesn't come at the expense of wearability.

Clothing for Different Seasons

Our NONO collection includes options for both warmer and cooler Australian weather. T-shirts, shorts, skirts, playsuits and lightweight dresses provide plenty of outfit possibilities during spring and summer, while long sleeve tops, jumpers, pants and long sleeve dresses make layering easier when temperatures fall.

Many pieces can also move between seasons. A favourite skirt can be worn with a T-shirt during warmer weather before being paired with a long sleeve top or knit when cooler days arrive.

This flexibility makes it easier to build a wardrobe around pieces girls genuinely enjoy wearing rather than clothing that only works for a very narrow occasion or season.

Quality Fabrics and Thoughtful Construction

Materials vary between individual NONO garments, so we recommend checking the fabric information on each Kids Secret product page when composition is important to you.

Our range includes cotton-rich pieces as well as selected garments using recycled materials. For example, some NONO dresses combine recycled polyester outer fabrics with cotton linings, while other everyday pieces use cotton blends with elastane to provide additional comfort and movement.

By providing individual fabric information rather than making broad claims across the entire collection, you can choose the pieces that best suit your child's preferences and needs.

Shop NONO in Australia

Kids Secret makes it easier to shop NONO in Australia with a substantial curated collection from this established Dutch girls' fashion brand.

Explore NONO dresses, skirts, T-shirts, long sleeve tops, shorts, pants, playsuits and seasonal styles designed around colour, creativity and individual expression. Whether she's drawn to bold prints, interesting textures or simply clothing that feels different from the ordinary, NONO gives girls plenty of ways to make their wardrobe their own.