Hi there and welcome!

My name is Julia and I’m a proud mother of two, Charlotte (2016) and Conor (2019), currently living in beautiful Sydney, NSW.

My interest in fashion started from a young age and with the birth of my children, I discovered the love for kids clothing and kids’ designer brands. I was continually looking for high quality, stylish and functional clothing with an adult level of fashion at affordable prices.

In 2019, my husband and I moved with our kids to the Netherlands where I was amazed by the choice of kids fashion and fell in love with the European designer brands. This is when the idea was born to bring these brands to Australia. What started as a dream, gradually evolved into an online shop that I’m very proud of.

In August 2021, I launched Kids Secret with a number of brands and I am planning to increase these in the years to come. From fashionable dresses and skirts to cool jeans, comfy shirts and cool sweats for trendy girls & boys - everything is handpicked by me. I hope you’ll love it as much as I do :).

Happy shopping!

Julia x